Best Practices for Business Blogging

Best Practices for Business Blogging

When the term ‘blog’ first came about, it was a new concept on the internet and was a widely informal practice of writing down one’s thought in a diary-type style. Originally used in the late 90’s, a ‘weblog’ was simply a way to put information on the internet in chronological order and was often a personal endeavor by a single person. How times have changed!

Many businesses have a blog section on their website and because you’re reading this, you’ll see that Screaming Teapot Media is no different. Blogs are now commonplace amongst different sectors in a variety of industries and are a superb way to convey information to your customers in simple bits of useful dialogue.

In order to maintain a successful blog, what should you be doing?

  • SEO – Search Engine Optimization. These are the keywords that search engines pick up, so make sure you have plenty within the blog that relate to your business.
  • KISS – Keep it short and sweet. No one likes to read a long blog! 300 words or less is what you should be shooting for with most posts.
  • Social Media – Post visual, engaging content to your Facebook or Twitter accounts on a regular basis
  • Know Your Audience – Your posts should be relevant to your business and explore topics that are of interest to your clients and followers.

These are some basic tips to get you up and running with your blog, or to give you guidance on where to go with your existing blog. Still need help? Submit a service request today and let us help you take your business into the stratosphere!

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