04 Apr Website Analytics
We all know that having a website for your business is absolutely essential in today’s growing technological age. Gone are the days of picking up the phone and calling a business for more information – that’s what Google is for! A quick search for a business and you’ve hit the motherlode when it comes to services, products, pricing and more.
Business owners depend on new traffic coming to their website on a regular basis, which means they also need to know a few key pieces of information to keep people coming:
- Who visits their website
- How the user got to the website
- What the user did on the website
- Where the user went to after leaving the website
These little bits of information make up a bigger picture called website analytics. There are many different types of programs that can report a website’s analytics – and sometimes even the hosting service of the website – but deciphering this onslaught of information can be tough, and sometimes well beyond a user’s limited scope of technical jargon.
To best determine how a website is performing, think of how the website should be used – the goal, the purpose of having the website in the first place. Are visitors to the website behaving the way you had anticipated? And, above all else, why are analytics important? Let’s take a look:
- Determine if a marketing campaign is working
- Determine the percentage of new vs. returning visitors
- Find broken links or entry points on the website
…and much, much more.
If your website has been under-performing, or if you need a boost in the right direction, feel free to submit a service request and let Screaming Teapot Media start you off on the path to success!